Oh Yea! Cactus Jim's Lizard rub is one of the best dry rubs for your favorite grilling meat, no doubt about it! The brown sugar not only gives it a sweetness but caramelizes nicely blending the rest of the savory flavors, like the chipotle chili and cumin, in this blend to make this a family favorite! Try this also on your deep fry turkey! This'll make mouths water!