Grandpaw's Secret Recipe BBQ blend is considered one of our warmest blends. It's secret is the brown sugar that caramelizes when grilled or broiled, thus giving it a wonderful sweetness and crispy texture. The paprika, black pepper, and celery seed add that fulfilling mouth along with the punch from the 90k cayenne, but it's the cumin that adds the difference in the savory flavor. Try this a dry rub on your grilling meats or even on your deep fried turkey! Excellent!